Did you know that two-thirds of marketers are predicted to increase their influencer marketing budgets this year alone? For influencers, that means more brand collaboration opportunities and potentially better paying gigs.
Ten years ago, no one would have ever thought that becoming an influencer would be a career option. These days, there are more influencers than ever, with lifestyle influencers proving a popular choice for many businesses to work with.
My own blogging journey started back in 2010 and since then I’ve had several websites, writing about everything from beauty to fashion and food. Being a lifestyle influencer means you can offer more than simply brand partnerships. I started professional copywriting by using my blog posts for samples of work. After 7 years, my copywriting business is growing each day, providing a stable income so I can now look beyond my business to establish several revenue streams. In this article, I wanted to share some valuable insights into why lifestyle influencing is a viable career option, and how you can get started.
Think of yourself as a brand
If you want to take your lifestyle blog full-time, you need to start thinking of yourself as a brand. Whether you’re creating recipe blog posts or writing about the latest travel hotspots, you, your blog and your social accounts should have a cohesive look, feel and voice. It’s also important to avoid any confrontation on social media. Getting into Twitter battles or making negative comments on other Instagram accounts can harm your brand, preventing businesses from working with you.
Be willing to adapt
The internet and social media are constantly evolving. For you, that means being open to adapting your online presence. Look at how popular Tik Tok has become in the last 18 months. Many influencers are now using Tik Tok to increase their exposure and gain brand collaborations. While you don’t need to focus on every social media website, testing a variety of platforms can help you to find out what works best for you and the growth of your influencing career.
Think beyond the box
Lifestyle influencing can open doors for many different avenues. Beyond brand collaborations, affiliate marketing and display advertising, you can earn money by offering services to other influencers or businesses. Some services you can provide include social media management, copywriting, article writing, virtual assistance and blog sponsorship management. Many influencers require extra assistance as they grow their brand so this can prove a good extra income for you, particularly as you can offer services alongside your own influencing career.
Grow your email list
One aspect that many bloggers neglect is growing their own email list. Building an email list of subscribers offers an additional income stream. You can monetize your list via affiliate marketing, or by advertising your own products, such as an eBook, course or digital downloads.
Start growing your lifestyle influencer career
Growing a lifestyle influencer career takes time and effort. However, by establishing yourself as a brand, using the right social platforms, and offering extra services, you can make a great income and establish a solid career.